I am going to stray from my more typical subject matters.
Is “Social Media” becoming a misnomer? How social is a lot of what we call social media? In my experience, not very.
I co-manage a business with my wife. We recently hired a consultant to get us up and running with “Social Media”. Namely, Facebook and twitter.
I have had a personal Facebook page for years. I will unfriend anyone who peppers me with solicitation. Yet I found myself creating a Facebook page for our company. And of course, establishing a twitter account. We even went to our first Tweet-up last month.
How effective has all this been in getting us new business? Not very. Why? I believe because it isn’t sincere. We are not being social in our intentions. We are hunting. We are seeking attention. We are subtly soliciting.
Yet, my personal Facebook page is thriving. I have great dialogues daily. I reconnect with old friends. I even helped organize a school reunion last year via Facebook. Likewise my twitter account. I stay connected with and meet many people weekly. I exchange laughs and brief dialogues with many who I would otherwise not have time for.
One may even consider this blog social media. I have nothing to sell and in fact remain fairly anonymous so I can speak freely and candidly about matters of importance.
I still believe there is a place for Facebook, twitter, and other communication tools to aid in developing business. I just feel we need to get real and stop calling them social. In many cases, they are tools that are used predatorily.
Thats my experience. Yours?